At Busy, we believe that every brand has a unique story to tell. Our collaboration with Efendy, a renowned restaurant led by celebrity chef Somer Sivrioğlu, is a testament to our passion for weaving compelling visual narratives that captivate and inspire.
Serves delicious food with a contemporary presentation using only seasonal and local produce. We share Efendy’s passion for food and habit of doing things differently so Chef Somer Sivrioğlu’s perspective and our similar approach to life coincide for this venue. Our desire was to emphasise a simple visual brand language that blends colours and pattern. Amongst the most famous Traditional Turkish Handicrafts, Lithography has always fascinated us with different examples in every corner of Anatolia. So, we decided to move ahead with simple but beautiful visuals to match with the restaurant’s philosophy. To be able to represent the uniqueness of the idea we teamed up with a brilliant local artist Asuman Tanyaş to bring a higher level to the brand identity with one-of-a-kind illustrations influenced by ancient Anatolian culture.
Based on the illustrations Asuman made specifically for Efendy, we created new designs for the brand by adapting the original motifs that inspired us. We ensured that the visual elements combining traditional and modern reflect simple beauty in essence, in the same way that the stories of the dishes served in the restaurant. The result was a stunning visual brand identity that represents the restaurant’s commitment to culinary excellence and pays homage to Turkey’s rich artistic heritage with earthy tones and designs bearing traces of the past, reflecting the present and looking to the future with hope.
