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This is the fourth brand we worked for the young entrepreneurs behind RAST. It’s a delight for us to collaborate with the team as we are like-minded people. After they got hold of a run-down historical building and began transforming it into a splendid boutique hotel with great gusto, we also started to create a brand identity based on the story of the building dating back to Ottoman times when Greeks and Turks lived in harmony in Anatolia. First of all we wanted to reflect the spirit of Urla and the genuine hospitality of Aegean people by conveying the right mood for the hotel with all its authenticity. We are happy to build a brand identity that celebrates a timeless style hidden in details.